Our Story Begins Here
❊ About Us
Our Story
R&L Strategy began with a simple but powerful idea: technology should connect people, not complicate their lives. Founded in Lubbock, Texas, our team noticed a recurring challenge — residents and small businesses struggled to access reliable, high-speed internet despite the growing demand for digital connectivity. Inspired to bridge this gap, we created a company that delivers fiber solutions directly to neighborhoods, combining innovation with a human touch.
From day one, our focus has been on building trust through action. Each door-to-door consultation, installation, and follow-up is a testament to our commitment to transparency, reliability, and measurable results. Over the years, we’ve transformed countless households and local businesses by bringing the speed, performance, and service they deserve.
Today, R&L Strategy isn’t just about fiber — it’s about empowering communities. Our story is one of dedication, innovation, and the belief that every home deserves the best connection possible. We continue to grow, adapt, and champion the potential of AT&T Fiber in neighborhoods across Lubbock and beyond.
❊ Testimonials
R&L made switching to fiber feel effortless. The team explained everything clearly and even checked in after installation to make sure everything was perfect.
— Maya T., Lubbock Resident
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Our office internet used to lag constantly. R&L Strategy set us up with AT&T Fiber, and the difference is night and day — productivity has skyrocketed.
— Carlos D., Small Business Owner
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My kids can stream, study, and attend online classes all at once. R&L didn’t just install fiber; they transformed our home connectivity.
— Linda W., Parent & Teacher